We are excited to announce that MBD took home 10 Vertex Awards at the Velocity Conference in Charlotte this past week! These awards recognize the best in store brand packaging design around the globe, and we are honored to see our work celebrated across multiple categories and clients.
Our award winning store brand packaging designs include:
Sprouts Organic Kombucha
Category: Beverages – Non-Alcoholic (ready to drink)
To speak to health-conscious shoppers, MBD designed a fruit-forward mandala background and a tea bag–shaped placard that nods to the kombucha’s natural origins. Vibrant, earthy colors and fruity imagery enhance taste appeal.
Sprouts Premium Gelato
Category: Frozen
MBD conveyed a premium Italian feel through elegant illustrations and faux gold for a foil stamp effect. A prominently placed “Product of Italy” stamp highlights origin, while beautiful photography entices consumers and showcases the product.
Sprouts Italian Soda
Category: Beverages – Non-Alcoholic (ready to drink)
This quirky, on-brand design adds a farmers market spin to a classic Italian beverage. Illustrated in a vintage style with retro fonts and a “Product of Italy” stamp, it bridges authenticity with Sprouts’ playful aesthetic.
BJ’s Diapers
Category: Baby – Diapers, wipes, medicine, food
MBD created a cheerful, modern look for BJ’s premium diaper line, featuring size-specific woodland animal illustrations. A vertical holding device makes key product features easy to find, while a tan background and bright accents deliver premium cues with warmth and clarity.
BJ’s Frozen Apps
Category: Frozen
MBD developed a cohesive design system for both the Everyday and Premium tiers of frozen appetizers. Top-down photography enhances appetite appeal, while SKU-specific colors distinguish each item. The dark blue marble background adds contrast and a high-quality feel.
PriceSmart Pasta
Category: International/Specialty food
This design balances fun and sophistication, with playful raw pasta patterns paired with upscale fonts and a rich blue base. A prominent Italy bug acts as a badge of authenticity, reinforcing product origin and quality.
Smart & Final Mexican Breads & Cookies
Category: Packaged Goods
MBD celebrated cultural heritage with a traditional papel picado-inspired design and a festive color palette. Color-coded panels aid navigation, while bold, simple typography brings clarity and modernity.
7-Eleven Sparkling Tea Beverages
Category: Non-Alcoholic (ready to drink)
This sparkling tea line delivers a light, refreshing, and elevated look. MBD’s execution features realistic fruit illustrations, minimalistic bubbles, and elegant aluminum touches. A clean white background and side panel adaptogen callout tie health benefits into a visually cohesive design.
Pick Me Up Provisions
Category: New Brand
MBD partnered with Staples Brands Group (SBG) to launch this vibrant new breakroom brand. From naming and logo to packaging and strategy, the brand evokes the feel of a local coffee shop—energizing, friendly, and wellness-minded.
Pick Me Up Provisions – Coffee
Category: Beverages – Non-Alcoholic (ready to drink)
As part of the Pick Me Up brand, this coffee line mirrors the same design language: clean, energizing, and workplace-friendly. MBD’s design helps bring warmth and connection to the breakroom through inviting visuals and pack formats that suit both single-serve and bulk needs.
Winning these eleven Vertex Awards reflects our team’s passion, talent, and relentless pursuit of excellence for store brand packaging. Each award-winning project showcases our ability to bring retail brands to life in ways that connect, delight, and deliver impact. We’re incredibly grateful to each of our clients and partners who make all this possible. Congratulations to all this year’s winners at the 2025 Vertex Awards!
