MBD is proud to announce that we won TWELVE Vertex Awards this year! Competing against over 600 entries from 53 countries and 79 retailers, our designs stood out for their creativity, innovation, and effectiveness in connecting with consumers.
Our award-winning store brand packaging designs include:
Smart & Final First Street Chocolate Covered Fruit
Nestled behind freezer doors, these smaller bags in a newer product category needed a design that works hard to grab attention. We pushed the concept of affordable sophistication with a tone-on-tone marbled background, mimicking the swirling of delicious chocolate layers. Simple photography takes the lead, conveying a sense of premium quality and fun. The conversational language in the “just fruit & real milk chocolate” copy emphasizes simple, healthier ingredients for snacking.
BJ’s Berkley Jensen Housewares
This new product category was designed to be elevated, modern, and fashionable with a simplified color palette, easy-to-read fonts, and clear communication hierarchy. The hero of the packaging is the ownable photography that captures product usage, showcasing the high quality and trustworthiness of the brand. The design speaks to customers in a welcoming manner while highlighting the brand’s premium appeal.
PriceSmart Almond Flour
Customers associate this brand with high quality, trustworthiness, and affordability. Our design for this product exudes appetite appeal, speaking to customers in a friendly, fresh, and inviting manner. The window showcases the product, and playful hand-drawn illustrations add an original twist. The tone is inviting, bright, and cheerful, making it easy to distinguish in the club.
Sprouts Frozen Fruit Bars
Exuding originality with a farmers market feel, this design features bold fonts, fun illustrations, and unexpected color combinations. The effective information architecture integrates the product into the design, using it as a placard for the product name, flavor, and claims. Background patterns, a mix of photography and illustration, create a fun yet sophisticated design that stands out on the shelf.
Sprouts Organic Coconut Water
Vibrant pops of color, combined with cascading photorealistic imagery, make the product stand out on the shelf. Bold, easy-to-read textured fonts add character to the label, and unique tropical leaf cutouts let the product show through. This original design effectively speaks to the refreshing product inside.
Sprouts Organic Croutons
A quirky, earthy farmers market feel defines this packaging’s overall design aesthetics. The hero of the design is the ownable, close-up photography, showcasing the crouton composition and ample seasoning. Fun illustrations in flavor-specific colors add depth, bringing the package to life.
Sprouts Oatmeal
Meant to refresh the previous artwork, this Instant Oatmeal design offers a colorful, muted tone for an earthy and calm morning feel, perfectly complementing the organic nature of the oats. The variety pack clearly distinguishes the flavors inside the box, downplaying background elements to highlight varietal callouts and flavor cues.
Sprouts Organic Superfoods
Expressive and exciting, our design disrupts the on-trend superfood category. Firework-esque design elements highlight the ‘superfood!’ goodness and its health benefits in an approachable way. Easy-to-read claims complement the open-window, spoon-shaped vessel for product visibility.
Sprouts Frozen Potatoes
In the Sprouts frozen section, this clean yet fun design boldly establishes the brand. Large top-down photography enhances shopability in the coffin freezers, showcasing product type and quality. The background features bold colors with stylized potato illustrations, adding texture and depth. The chosen font is unique yet easy to read, popping in white against the unique colored backgrounds.
Sprouts Organic Frozen Fruit
For this extensive category with over 15 SKUs, the objective is to inform shoppers that frozen fruit provides the same vitamins and nutrients as fresh fruit. The clean yet fun design boldly represents the brand in the Sprouts frozen section. The Organic offering, differentiated with a cream background, features stylized illustrations from the conventional packaging on the top and bottom. Quirky yet legible fonts are used, and the fun collage-style illustrations of fruit around the square holding vessel in the middle highlight the product name.
Sprouts Gluten-Free Raviolis
The gluten-free filled raviolis are an absolutely delicious meal that stand out as an elevated product in the frozen entrée set. The design, with a premium feel, lets the photography sell the product. Light background details add depth to enhance the overall design, and unique yet sophisticated fonts are chosen to communicate the story, with a key claim highlighting “made from ancient grains.”
Sprouts Frozen Fruit
For this large category of over 18 SKUs, the objective is to convey that frozen fruit offers the same vitamins and nutrients as fresh fruit. In the Sprouts frozen section, the clean yet fun design makes a bold brand statement. Top-down photography enhances shopability in coffin freezers, showcasing product type and quality. The background features bold colors with stylized illustrations resembling the plant of the fruit, adding texture and depth. The easy to read font pops in white against the bold colored backgrounds.
Winning these twelve Vertex Awards is a testament to our team’s creativity, dedication, and expertise in packaging design. Each project reflects our commitment to innovation, attention to detail, and the ability to create designs that resonate with consumers. At MBD, we are not just designing packages; we are crafting stories, enhancing experiences, and elevating brands. We look forward to continuing our journey of excellence and delivering outstanding designs. Thank you to our clients and partners for trusting us with their brands, and here’s to many more years of award-winning work!
